MLR-compliant content. Built for field readiness.
Every output is MLR-compliant, built by practitioners with deep biopharma commercial backgrounds, and measured by what reps can do in the field — not completion rates. Whether your launch needs speed or nuance, there's a track built for the moment.
AI-powered, human-led, or both.
Forge is our AI-powered track. It compresses content development from months to hours when speed matters. Traditional instructional design is our human-led track. It protects the depth and nuance that complex therapeutic content requires. Most launches use both — Forge for foundational modules, human-led for high-stakes objection handling.
AI-Powered Forge
Speed for foundational modules when launch timelines compress.
- Hours to draft
- Auto-citation
- MLR pre-checked
Human-Led ID
Practitioner depth for high-stakes, nuanced field conversations.
- Practitioner-authored
- Field-validated
- Behavior-change targeted
- Compliance-first designEvery output MLR-routable
- Field-validatedBuilt by people who've ridden along
- Behavior-change targetedCompletion is not the metric
A 9-month launch window. Three therapeutic indications. One content team.
Lead indication gets human-led depth.
Traditional ID focuses on high-stakes objection handling and HCP scenario work.
Track 02Forge drafts the foundational lift.
Indications two and three are drafted from PI, CSRs, and brand assets with cited claims.
Track 01Practitioners validate before MLR.
Proxa Labs reviewers validate accuracy, nuance, and field readiness before routing.
Tracks 01 + 02We've built launch training across the major therapeutic areas.
Our content practitioners have authored launch training across ten therapeutic areas. The depth shows in the work: nuanced PI handling, accurate MOA framing, and HCP persona behaviors that match real specialty conversations.
Launch on time. MLR clean.
Tell us about your launch window and content backlog. We'll show you the mix of AI-powered and human-led work that fits.